Web design, development, and SEO

Web design, development, and SEO services for fitness clubs

Web development experts with a focus on lead conversion for the fitness industry

Club Coach Services offers web design, development, SEO, and digital marketing services with a special focus on fitness clubs. With over 20 years of web development experience, our expert team can help to vastly improve your traffic and lead conversions.

Lead Conversion Rate: What you need to be focused on

Your website’s lead conversion rate is the most important metric for measuring improvement to your web presence and marketing efforts over time. The lead conversion rate is simply the number of visitors who end up performing a desired action on your website, such as making a purchase or signing up for a free pass.

Using Google Analytics, a robust tool for measuring website activity, we will track your lead conversion rate over time, ensuring that each change you make to your website content or digital marketing efforts results in an improvement to your lead conversion rate.

More leads = more sales = more profitability

Our Services Include:

  • Full website audit to determine areas of improvement
  • Web design and development – let us redesign your old website
  • Search engine optimization
  • Website speed optimization
  • Social media branding and management
  • Digital marketing
  • Web content writing
  • Customer relationship management
  • E-commerce
  • Staff portals
  • Graphic design
  • Class management software and event calendar
  • Trainer booking software
  • Custom programming
  • Integrations with third party fitness software
  • And more

A scientific approach

The beauty of experimental rigor

There is no “magic formula” to drive websites to your leads and convert them to a client. Any firm that claims to know exactly what type of ads to run, or what type of language to include on your landing page, really doesn’t know what they are talking about.

The fact is, these things can only be determined through careful experimentation and analysis.

At Club Coach Services, we conduct “split sample” experiments in order to determine the best course of action for your website. Whenever we make a change to the content or messaging, we use Google Experiments to conduct an a/b test of the change. That means we show 50% of the users the new content and 50% of the users the old content. We then conduct an analysis to determine which version resulted in the most lead conversions. This measurement is critical to determine the optimal materials to show to your constituency.

For example, let’s say your existing website has a “Free Pass” offer at the top, but someone from your team suggests that we might replace that with a “Free Training Session” offer. The ONLY way to determine which of those offers is the best is to show each one to 50% of the visitors and then see which version leads to the most lead conversions.

Using a scientific methodology, we can produce tangible, evidence-based improvements to your website, gradually optimizing it for maximum lead conversions.

Contact us today for a free initial consultation

Contact Club Coach Services for your free website audit and initial analysis. We will identify any readily apparent areas of improvement so that you can bring your web presence to the next level.


Questions? Let's Connect!

Frank J. Ancharski, M.S.