In my second appearance on HALO Talks, I discuss my current role as COO of leading RaaS (“rewards as a service”) gift card provider, Promotion Vault.
We discuss what “breakage” is and why it’s a good thing, why “point” systems can harm your balance sheet, how the CEO of a well-known brand switched from “zero down” to a $25-50 gift card on a join which resulted in significantly increased cash flow and revenues, why continuing to sell on price hurts the entire industry, how using gift cards can be critical to increasing your company’s valuation, and more!