About Us

Coach Frank J, Founder and Chief Coaching Officer
Originally from Northeastern Pennsylvania, Frank received his B.S. in Kinesiology from The Pennsylvania State University. He went on to receive his master’s of science in Health and Fitness Management from the American University in Washington, D.C. A chapter author for the American College of Sports Medicine’s (ACSM) Certification Resource Guide, Frank is certified as a Health/Fitness Director and Exercise Test Technologist through ACSM and as an examiner and exam designer for the H/F Director Certification. He currently is on the Medical Fitness Associations’ (MFA) Education Committee and is a certified MFA Facility Examiner along with Co-Chairing the Sponsorship Committee with the American College of Health Care Executives North Carolina branch, (T.H.E.F.)

Frank’s vast array of experience within the health and fitness industry spans over 30 years including three start-up companies in the club & medical fitness side of the industry. Some produced extraordinary results such as opening the 23,000 member, 275 team member, $16 million revenue, 43% EBITDA producing Life Time Fitness in Cary, NC. Currently, he serves as Club One Inc.’s, VP of Business Development and East Coast Operations. He has been Founder & Chief Coaching Officer of Club Coach Services since 2003. A domestic & international presenter for IHRSA & the IHRSA Institute, Frank is an alumni presenter for NERSA, CCD & MACMA as well . Father to Kyle, 21, a rising senior at UNC Chapel Hill and Tiffany 17, a rising senior in HS, Frank and his wife and college sweetheart Judy, both proud Penn State Alumni, reside in Raleigh, NC., near “Tobacco Road”.

Coach Jeffrey L Stokes, Partner and Chief Coaching Officer
Originally from the Eastern Shore of Maryland, Jeff received his B.S. in Business Administration with a minor in Physical Education from Salisbury University.

Jeff has over 25 years experience providing strategic leadership in the health & wellness industry at both early and late stage development, multi-site management, franchising, corporate wellness, medical fitness, B2B, and club acquisitions. Working in Senior Leadership positions for some of the top brands in the industry, including Life Time Fitness and Anytime Fitness, Jeff has developed many “best in class” programs and partnerships.

Also known as the “mystery shop guy,” Jeff was the co-founder of Club Services and created the industry’s first secret shopper/quality control services. He has a history of service excellence and a people centered leadership style, with a refined ability to develop teams to support enterprise level systems.

Jeff has a deep history of leading and directing all aspects of club operations to include; pre-sale, sales management, strategic marketing, club design & layout, programming, annual budgets, P&L management, leadership training, and creating operational systems, standards, and performance objectives.

A domestic and international presenter for IHRSA, Jeff is also an alumni presenter for Club Industry, MACMA, NERSA, MFA, CCD, and IDEA.
A proud father of three (Chase, Kendall & Kaden), Jeff and his wife Nikki, reside in Phoenix, Arizona.